As COVID-19 began to spread across the world, many institutions and organizations were faced with enormous changes. CDC guidelines limited, if not eliminated, the opportunity for face-to-face interaction. As industry events continue to get canceled and outside sales teams return to phone calls, it becomes evident that now, more than ever, coordinated marketing campaigns are critical to any organization’s success.
GNP Branded Gear is committed to supporting our clients during this difficult time by designing and distributing the highest quality branded products they require. Here are some key factors to consider when initiating a new marketing campaign.
Making the Most out of Direct Mail Marketing
Direct mail marketing has unique advantages for almost all organizations and institutions. Now that in-person interaction is frowned upon, direct mail provides an opportunity for safe, quick, and effective outreach. Using a direct mail initiative complemented by a branded product offers the following advantages:
- Appealing to a target audience: If you’re interested in targeting a specific audience, a highly-focused marketing strategy yields the best results. Make the intended recipients feel special with customized products!
- Reduced impact from competitors: Battling for awareness online is a time-consuming process because you’re always engaged in a power struggle with your competitors. Direct mail provides you the ability to reach out to anyone privately, away from all the distractions found on the internet.
- Complements digital marketing campaigns: Direct mail can be combined with a digital marketing campaign to make a lasting positive impression on your target audience. You can send exclusive QR codes or special offers to increase your web presence.
- Surprising the end user: Sending a branded product through the mail is similar to sending a gift. You’ll increase your brand awareness while putting a smile on someone’s face!
Sending branded products via direct mail can make all the difference in building lasting relationships with your target audience.
Product Suggestions for Direct Mail
Selecting the right products to send out via direct mail is very important. An organization or institution has multiple factors to consider, such as cost, practicality, and usefulness to an intended recipient. Here are some simple ideas to get started:
- Tech-related product: Most technology gadgets are handy yet inexpensive. These products include USB flash drives, phone wipes, webcam covers, or earbuds. Using direct mail to send out promotional tech products will help increase brand awareness and promise functionality as well.
- Items for the office: Many people are now working from home. A targeted direct mail campaign can offer telecommuters the products they need.
- Samples: Sending branded product samples is a great way to market your brand and prove that your product or service is better than the rest.
Making an Impression for the Holidays
Since many organizations and institutions have been struggling for most of the year due to restrictions, now is a great time to think about a holiday or 2021 marketing campaign via direct mail. Showing appreciation to your target audience during the holiday season can make a lasting impact. Some items to consider are:
GNP Branded Gear carries a wide range of products. With 35+ years of experience, GNP is a trusted supplier of organizations and institutions. Our branding solutions are a creative and economical way to make a first impression count. For more information about our services, please contact us today!