From application to recognition, every stage of your awards program is an opportunity to reinforce your association’s brand. As your association’s next award ceremony draws near, the anticipation building among your community is palpable. Members look forward to discovering peers’ advancements in…
Author: bgadmin
Mediterranean Cruise
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
Ask any skier. Heck, ask any winter sport enthusiast – snowboarder, sledder, hot cocoa and Aperol sipper. They’ll probably all tell you the same thing: At least half of the appeal is warm gear and looking good. By that logic,…
Promo Insiders: Lessons From Starbucks, Taylor Swift & Other Viral Merch Moments
When you get into the promo business, you start to see merch-related stories everywhere. In this episode of Promo Insiders, ASI Media editors talk about some of the most recent viral trends in decorated apparel and hard goods, whether it’s…
The New Look of Comfort
For years, loungewear was relegated to sleeping in and vegging out. Slouchy sweats, fuzzy socks and other cozy basics may have been perfect for lazy days on the couch, curling up with a good book or other homebody pursuits, but…
Vacation to Palermo
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Superhero franchises are all the rage. From some vantage points, it seems like they’re single-handedly driving the movie industry and, one could argue, pop culture itself. You look around and Marvel and DC are everywhere. It’s unavoidable. Part of that…
Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch
More than 400,000 unsold concert tees are getting a second life. Singer Billie Eilish and her mother, Maggie Baird, have been working with Universal Music Group (UMG) – which represents Eilish – to find a more sustainable solution for the…
National Parks Vacation
White Sox’s Surprise Superfan Sparks Promo Push
After a 41–121 finish last season – the worst in franchise history – the Chicago White Sox weren’t exactly riding a wave of good press. But thanks to a surprise assist, the team is suddenly seeing something of a miracle.…