‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires

For Craig Nadel, the wildfires raging in the Los Angeles area are hitting on a deeply personal level. Not only did at least two co-workers lose their homes to the flames, but so did his brother. “The fires are awful,” said…

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Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted

The incoming president has promised to raise tariffs across the board – compelling promo companies to consider adjustments to their sourcing and pricing strategies. And just like that, everyone is talking tariffs again. Import levies were one of the signature…

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Are you a Stanley or Hydro Flask person? What your water bottle says about you.

If you’ve spent any amount of time on TikTok or talking to your 12-year-old niece, you’ve probably heard of the Stanley cup by now. The 40 oz. insulated tumbler with a handle has led to long lines, fights and a crazy resale…

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