When you get into the promo business, you start to see merch-related stories everywhere. In this episode of Promo Insiders, ASI Media editors talk about some of the most recent viral trends in decorated apparel and hard goods, whether it’s…
Category: Food & Drink
Vacation to Palermo
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Superhero franchises are all the rage. From some vantage points, it seems like they’re single-handedly driving the movie industry and, one could argue, pop culture itself. You look around and Marvel and DC are everywhere. It’s unavoidable. Part of that…
‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires
For Craig Nadel, the wildfires raging in the Los Angeles area are hitting on a deeply personal level. Not only did at least two co-workers lose their homes to the flames, but so did his brother. “The fires are awful,” said…
Why Is There So Much ‘Wicked’ Merch?
Wicked knows about popular. After months of buildup, the highly anticipated film adaptation of the smash Broadway musical hit theaters across the United States on Nov. 22 in a pink and green cloud of movie merch and marketing buzz – to…
M&M’s Releases a Branded ‘Snack Jacket’ Aimed at Moviegoers
M&M’s latest merch item is making it easier than ever to sneak candy into the movie theater. In collaboration with Amazon MGM Studios’ launch of the holiday action-adventure film Red One on Nov. 15, starring Dwayne “the Rock” Johnson and Chris Evans,…
Burger Golf Clubs, Floating Crackers and More: Summer’s Standout Promos
The season of pools, patios and promotional products is upon us. As you plan summer promo campaigns, take a cue from the creativity on display from these big brands. Balling With an Arby’s Burger Think of a stereotypical, suburban father:…
Starbucks’ Summer Drinkware Line Leans Into Cold Beverage Demand
Starbucks just released its latest drinkware line for the summer, complete with new color combinations and twists on the releases from the previous year. Some of the products are ones we’ve seen in the last few seasonal drops, with different…
Aldi Is Making Branded Sneakers Now
Aldi, the grocery store that has brought you tongue-in-cheek Adidas knockoff apparel and other lines of branded apparel, in addition to low-priced groceries, is entering the footwear market with a new line of sneakers. And, true to form, they’re only $13. They’re not…
Trader Joe’s Mini Totes Are Selling for Hundreds After Going Viral
They’re just regular tote bags, right? The Trader Joe’s totes that are selling for literally hundreds of dollars on eBay — they’re just normal totes that don’t have magical powers, right? Right? Why is it then that people are emptying…