When you get into the promo business, you start to see merch-related stories everywhere. In this episode of Promo Insiders, ASI Media editors talk about some of the most recent viral trends in decorated apparel and hard goods, whether it’s…
Category: Apparel
The New Look of Comfort
For years, loungewear was relegated to sleeping in and vegging out. Slouchy sweats, fuzzy socks and other cozy basics may have been perfect for lazy days on the couch, curling up with a good book or other homebody pursuits, but…
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Superhero franchises are all the rage. From some vantage points, it seems like they’re single-handedly driving the movie industry and, one could argue, pop culture itself. You look around and Marvel and DC are everywhere. It’s unavoidable. Part of that…
Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch
More than 400,000 unsold concert tees are getting a second life. Singer Billie Eilish and her mother, Maggie Baird, have been working with Universal Music Group (UMG) – which represents Eilish – to find a more sustainable solution for the…
White Sox’s Surprise Superfan Sparks Promo Push
After a 41–121 finish last season – the worst in franchise history – the Chicago White Sox weren’t exactly riding a wave of good press. But thanks to a surprise assist, the team is suddenly seeing something of a miracle.…
Public Comment Period Opens on Trump’s Potential ‘Reciprocal Tariffs’
Got an opinion on President Donald Trump’s interest in imposing “reciprocal tariffs” on nations around the globe? The federal government says it wants to hear it. On Feb. 20, the Office of the United States Trade Representative (USTR) opened a public…
No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming
President Donald Trump didn’t immediately pull the trigger on new import tariffs, but it’s possible he’ll do so soon. Trump had threatened to implement new and increased duties on imports on his first day in office but did not so, though he…
‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires
For Craig Nadel, the wildfires raging in the Los Angeles area are hitting on a deeply personal level. Not only did at least two co-workers lose their homes to the flames, but so did his brother. “The fires are awful,” said…
Why Is There So Much ‘Wicked’ Merch?
Wicked knows about popular. After months of buildup, the highly anticipated film adaptation of the smash Broadway musical hit theaters across the United States on Nov. 22 in a pink and green cloud of movie merch and marketing buzz – to…
Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted
The incoming president has promised to raise tariffs across the board – compelling promo companies to consider adjustments to their sourcing and pricing strategies. And just like that, everyone is talking tariffs again. Import levies were one of the signature…