Superhero franchises are all the rage. From some vantage points, it seems like they’re single-handedly driving the movie industry and, one could argue, pop culture itself. You look around and Marvel and DC are everywhere. It’s unavoidable. Part of that…
Category: Bags
White Sox’s Surprise Superfan Sparks Promo Push
After a 41–121 finish last season – the worst in franchise history – the Chicago White Sox weren’t exactly riding a wave of good press. But thanks to a surprise assist, the team is suddenly seeing something of a miracle.…
Trader Joe’s mini tote frenzy hits California
The mini totes are back, and they are starting another mini craze at your neighborhood Trader Joe’s store. Trader Joe’s re-released new mini reusable tote bags earlier this month in pastel colors, priced at an affordable $3. The baby blue,…
Trump Could Narrow Reciprocal Tariff Focus
The President could scale back the scope of tariffs he looks to implement on April 2, according to press reports from The Wall Street Journal and Bloomberg News, but countries important to promo products sourcing appear to still be in the levy…
Public Comment Period Opens on Trump’s Potential ‘Reciprocal Tariffs’
Got an opinion on President Donald Trump’s interest in imposing “reciprocal tariffs” on nations around the globe? The federal government says it wants to hear it. On Feb. 20, the Office of the United States Trade Representative (USTR) opened a public…
No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming
President Donald Trump didn’t immediately pull the trigger on new import tariffs, but it’s possible he’ll do so soon. Trump had threatened to implement new and increased duties on imports on his first day in office but did not so, though he…
‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires
For Craig Nadel, the wildfires raging in the Los Angeles area are hitting on a deeply personal level. Not only did at least two co-workers lose their homes to the flames, but so did his brother. “The fires are awful,” said…
Promo Lessons From the Golden Globes Swag Bag Worth $1 Million
The “swag bags” for major award ceremonies like the Oscars, Emmys, Grammys and Golden Globes are known for their eye-watering monetary value. This year’s Golden Globes bag continues the tradition and is reportedly the highest-value gift bag in the ceremony’s history, with more…
Why Is There So Much ‘Wicked’ Merch?
Wicked knows about popular. After months of buildup, the highly anticipated film adaptation of the smash Broadway musical hit theaters across the United States on Nov. 22 in a pink and green cloud of movie merch and marketing buzz – to…
Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted
The incoming president has promised to raise tariffs across the board – compelling promo companies to consider adjustments to their sourcing and pricing strategies. And just like that, everyone is talking tariffs again. Import levies were one of the signature…