‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires

For Craig Nadel, the wildfires raging in the Los Angeles area are hitting on a deeply personal level. Not only did at least two co-workers lose their homes to the flames, but so did his brother. “The fires are awful,” said…

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Promo Lessons From the Golden Globes Swag Bag Worth $1 Million

The “swag bags” for major award ceremonies like the Oscars, Emmys, Grammys and Golden Globes are known for their eye-watering monetary value. This year’s Golden Globes bag continues the tradition and is reportedly the highest-value gift bag in the ceremony’s history, with more…

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Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted

The incoming president has promised to raise tariffs across the board – compelling promo companies to consider adjustments to their sourcing and pricing strategies. And just like that, everyone is talking tariffs again. Import levies were one of the signature…

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Trader Joe’s Mini Totes Are Selling for Hundreds After Going Viral

They’re just regular tote bags, right? The Trader Joe’s totes that are selling for literally hundreds of dollars on eBay — they’re just normal totes that don’t have magical powers, right? Right? Why is it then that people are emptying…

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Are you a Stanley or Hydro Flask person? What your water bottle says about you.

If you’ve spent any amount of time on TikTok or talking to your 12-year-old niece, you’ve probably heard of the Stanley cup by now. The 40 oz. insulated tumbler with a handle has led to long lines, fights and a crazy resale…

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