From application to recognition, every stage of your awards program is an opportunity to reinforce your association’s brand. As your association’s next award ceremony draws near, the anticipation building among your community is palpable. Members look forward to discovering peers’ advancements in…
Category: Education
Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch
More than 400,000 unsold concert tees are getting a second life. Singer Billie Eilish and her mother, Maggie Baird, have been working with Universal Music Group (UMG) – which represents Eilish – to find a more sustainable solution for the…
Why Collectible – and Tradeable – Pins Are So Coveted
From the recently concluded Olympics to Comic-Con, pins have a unique promotional power to capture moments and preserve memories. There is more to pins than just promo power, experts say: They have identities. “People keep pins longer; they generate more…
How an NCAA Settlement Could Change the College Athletics Merch Game…Again
Sean Ellenby watched as Oakland University basketball player Jack Gohlke sunk yet another three-pointer during the first round of the 2024 NCAA March Madness Tournament. Ellenby, a marketing director at apparel decorator Campus Ink, fired off an Instagram DM to…
The Rise and Fall (and Rise Again) of Fidget Toys
At the height of the “pop fidget” craze of the COVID-19 pandemic, over 400,000 poppers were ordered– a fidget toy made with silicone bumps that can be pushed in and out like never-ending Bubble Wrap – for a national drugstore…
Our Favorite Eclipse Glasses from the Solar Eclipse
Those of us in the path of the “totality” got a pretty spectacular view of the solar eclipse— that is, of course, as long as we viewed it through special “eclipse glasses,” rather than staring directly into the sun. Eye…
School Spirit + Co-Branding Opportunities = Back-to-School Promo Success
There’s an unmistakable feeling in the air during the fall season. Perhaps it’s the cooler weather or the leaves changing colors. But one could also argue that the distinct fall feeling also comes from the excitement building around the back-to-school…
Men’s and Women’s Teams Get Equal NCAA Tournament Swag: Here’s the Early-Round Gift Box
The NCAA Tournament swag looks different this year. For starters, in response to heavy criticism, the NCAA finally allowed the women’s tournament to use the “March Madness” branding for the tournament and merchandise. Additionally, pictures surfaced last year of the…
Chatman University Case Study
Activation: Chatman University is preparing to welcome students, faculty and staff back for Fall semester of 2021, despite concerns around COVID-19. Like many other institutions across the country, the administration has worked tirelessly to develop plans that will respect social…
The CDC Issues New Guidance, With Emphasis on Full Reopening
The Centers for Disease Control and Prevention urged schools on Friday to fully reopen in the fall, even if they cannot take all of the steps the agency recommends to curb the spread of the coronavirus — a major turn…