‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires

For Craig Nadel, the wildfires raging in the Los Angeles area are hitting on a deeply personal level. Not only did at least two co-workers lose their homes to the flames, but so did his brother. “The fires are awful,” said…

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Promo Lessons From the Golden Globes Swag Bag Worth $1 Million

The “swag bags” for major award ceremonies like the Oscars, Emmys, Grammys and Golden Globes are known for their eye-watering monetary value. This year’s Golden Globes bag continues the tradition and is reportedly the highest-value gift bag in the ceremony’s history, with more…

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Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted

The incoming president has promised to raise tariffs across the board – compelling promo companies to consider adjustments to their sourcing and pricing strategies. And just like that, everyone is talking tariffs again. Import levies were one of the signature…

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M&M’s Releases a Branded ‘Snack Jacket’ Aimed at Moviegoers

M&M’s latest merch item is making it easier than ever to sneak candy into the movie theater. In collaboration with Amazon MGM Studios’ launch of the holiday action-adventure film Red One on Nov. 15, starring Dwayne “the Rock” Johnson and Chris Evans,…

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