Sean Ellenby watched as Oakland University basketball player Jack Gohlke sunk yet another three-pointer during the first round of the 2024 NCAA March Madness Tournament. Ellenby, a marketing director at apparel decorator Campus Ink, fired off an Instagram DM to…
Author: bgadmin
The Rise and Fall (and Rise Again) of Fidget Toys
At the height of the “pop fidget” craze of the COVID-19 pandemic, over 400,000 poppers were ordered– a fidget toy made with silicone bumps that can be pushed in and out like never-ending Bubble Wrap – for a national drugstore…
Burger Golf Clubs, Floating Crackers and More: Summer’s Standout Promos
The season of pools, patios and promotional products is upon us. As you plan summer promo campaigns, take a cue from the creativity on display from these big brands. Balling With an Arby’s Burger Think of a stereotypical, suburban father:…
Starbucks’ Summer Drinkware Line Leans Into Cold Beverage Demand
Starbucks just released its latest drinkware line for the summer, complete with new color combinations and twists on the releases from the previous year. Some of the products are ones we’ve seen in the last few seasonal drops, with different…
Pickleball Scores in Promo
For a group of seniors at Northwestern University looking for one last hurrah in Evanston, IL, the answer seemed simple: a March Madness-style pickleball tournament. “We really wanted to bring a lot of Northwestern seniors together through pickleball as an…
Our Favorite Eclipse Glasses from the Solar Eclipse
Those of us in the path of the “totality” got a pretty spectacular view of the solar eclipse— that is, of course, as long as we viewed it through special “eclipse glasses,” rather than staring directly into the sun. Eye…
Viral shop sold $9,800 of NYC earthquake T-shirts in 21 hours
Just after a magnitude 4.8 earthquake rattled the northeastern United States on Friday, April 5, Kerry Colley glanced at his on-staff graphic designer and said, “Think we can make a T-shirt out of this?” It took 15 minutes for Colley and…
Aldi Is Making Branded Sneakers Now
Aldi, the grocery store that has brought you tongue-in-cheek Adidas knockoff apparel and other lines of branded apparel, in addition to low-priced groceries, is entering the footwear market with a new line of sneakers. And, true to form, they’re only $13. They’re not…
Trader Joe’s Mini Totes Are Selling for Hundreds After Going Viral
They’re just regular tote bags, right? The Trader Joe’s totes that are selling for literally hundreds of dollars on eBay — they’re just normal totes that don’t have magical powers, right? Right? Why is it then that people are emptying…
Boston Is The Next City to Plan Official City Merchandise
The City of Boston is looking to use licensed merchandise like apparel and drinkware to generate revenue for the city. According to BNN, the goal is to create a “unified brand, a stronger local economy, and an increased pride among residents…