If you were to take a brief look around you. At your workspace, in your bag or briefcase, or perhaps in your closet then chances are, you’ll find some type of promotional product. Whether it’s a custom branded mousepad, pen, mug, clock, or t-shirt, there’s a good chance that you’re in possession of some free swag. An acronym for Stuff We All Get, swag has been used as early as the 1960s to give away free marketing and promotional goods to people who attend or participate in an event and is still relied on heavily today as a viable and effective marketing tool. In fact, according to a study by IBIS World, America’s promotional products industry is worth $24 billion.
But does giving away free swag actually work? At GNP Branded Gear, we know the answer is a resounding YES! However, you don’t need to take our word for it. Let’s take a look at some of the benefits of swag, as well as the numbers and data behind precisely why promotional marketing products are a worthwhile investment for your club, school, or company.
Free Swag Increases Your Brand’s Recognition
We already know you want to improve brand recognition — but how? An easy and cost-effective way to stand out from your competition is by giving away swag. According to a study by Inkwell Global Marketing, 80 percent of consumers own at least one promotional product. Not only that, but one-fourth of people say they view an organization more positively after they receive free swag.
Free Swag Improves Brand Loyalty
Individuals will remember you when they are constantly exposed to your brand. That’s why everyday products like pens, shirts, and even COVID-19 masks can help to boost your brand’s loyalty. In turn this will also improve its retention. In fact, 85 percent of consumers will engage with an organization or do business with them after receiving a promotional product, as per the Inkwell study.
Swag Is Cost-Effective
Compared to other forms of marketing — both traditional and digital — using custom-branded promotional items can be surprisingly cost-effective. The overall lifespan of a swag item can be quite lengthy. According to the Inkwell study, a whopping 67 percent of people give the promotional item to someone else. This allows it to continue to boost brand awareness and engagement to different groups and potential audiences as it changes hands throughout its entire lifetime.
Your Free Swag Checklist
Here’s a list of some free swag ideas for your next convention, conference, assembly, or other events:
For more information on our custom-branded promotional products for your next free swag giveaway, contact us or fill out an inquiry form today!