The people have spoken. And their collective voices have come together to declare their allegiance for …. outerwear.
Yes, it’s true: Outerwear is the most influential promotional product for American consumers. That’s one of hundreds of insights yielded from the 2022 Ad Impressions Study.
This year’s study has a decidedly demographic and geographic approach. We’ve identified the most influential promotional products – the items that are most effective at influencing a consumer to do business with an advertiser – for both men and women as well as six different age brackets. In addition, we’ve singled out the five most influential products for all 50 states (plus D.C.) and six different regions in the United States.
Note that this data is different than ASI’s monthly Top 10 ESP products, which tracks the items that distributors search for most on ESP. While the ESP data showcases trends and which products are most in demand, the Ad Impressions Study reveals which promotional products have the biggest effect on consumer behavior.
This year’s study is based on data that was analyzed in late 2021 using surveys of nearly 40,000 consumers. To give you a taste, below we present a collection of leading promo products in the U.S. and identify which states and regions they’re most influential in. You can use this data to guide your next big product pitch, or demonstrate to clients which items will be most effective at targeting end-users.
Click to view the 2022 Ad Impressions Study PDF