Event planners across a range of industries understand that branded promotional products are the key to making a lasting impression on their target market. But what’s the secret to designing effective branded gear that audiences will love and happily utilize? That’s the question that GNP Branded Gear’s Vice President of Business Development Todd Frankford attempts to answer in the How Great Events Happen Podcast hosted by Brooke Gracey and Cody Liskin.
Todd has more than two decades of experience working in the promotional products industry, which provides him with some incredible insights into the cornerstones of branded gear, current trends, and the future of the industry.
The foundation of designing effective branded gear that brings in ROI and value is sufficient planning and product usefulness. Todd strongly encourages event planners to plan ahead. “The further you plan ahead, the more options, the more customization, and the better impact you can have for any given budget,” he says. This provides event planners with the ability to create an extraordinary product that audiences will find useful, which is one of the most important metrics of promotional product success. Eighty-two percent of people keep branded products based on usefulness!
Custom branded gear has certainly come a long way in a short amount of time, especially for event planners who rely on such products to increase their brand awareness. Once upon a time, resources such as the internet were not readily available for event planners looking to browse, design, plan, and order promotional products. Nowadays, there are millions of options to choose from! When evaluating vendors for branded gear services, Todd advises event planners to search for someone who is familiar with the event/trade show space, brings value through innovative ideas, and can guarantee high-quality production and fast delivery.
GNP Branded Gear is a leading supplier of branded promotional items for a vast array of organizations and institutions. With over 35+ years of experience in delivering innovative and budget-friendly solutions, they can help anyone make a first impression that counts.
Listen to How Great Events Happen Podcast right here to learn more or fill out an inquiry form to get started with GNP Branded Gear today.