Golf fans noticed that Rickie Fowler was carrying around a reusable water bottle covered in stickers along the course at Los Angeles Country Club during the U.S. Open. This, in itself, is not newsworthy. Fowler’s response to why he was…
Category: Food & Drink
Top 10 ESP Searches: End-Buyers Bullish on Events in Q1
The industry has left COVID behind. That’s according to just-released Q1 2023 ESP search data from ASI Research, which found that among the Top 10 search terms for the quarter, “lanyards,” a common event item, gained in frequency, while searches…
Survey: In Fact, People Love Promo Products
Turns out people do indeed dig promo products. A new survey from a Top 40 distributor, polled about 2,000 American consumers and found that 53% “love receiving promotional products,” while 76% share that their perception of a brand has changed…
After Proposing Alcohol Branding Ban, Scottish National Party Releases Branded Alcohol and Drinkware
The Scottish National Party is drawing criticism after selling branded bottles of whiskey, gin and vodka with the “Yes” logo of its pro-Scottish-independence movement. Ordinarily, this wouldn’t be anything out of the ordinary. But the Scottish government, currently led by…
Branded Drinkware Is Always Half-Full
Reusable drinkware fills our every day. From glass bottles to ceramic mugs, these products represent our hope for better. Consumers choose drinkware with goals in mind. Whether it’s to drink more water or waste fewer single-use items, drinkware solves many…
Promo’s Strong 2022
The typical thinking is that when the broader economy suffers, so do sales in the promotional products industry. But that hasn’t been the case so far in 2022. Despite rampant inflation, gross domestic product declines and sagging consumer sentiment, the…
Social Media Wants This Dolly Parton Promo
There are many reasons to love Dolly Parton. From her over-the-top country glam to her humanitarian heart of gold, the country music superstar is a national treasure. Just last year, the Tennessee State Legislature tried to erect a statue in…
The Most Influential Promo Products – 2022 Impressions Study
The people have spoken. And their collective voices have come together to declare their allegiance for …. outerwear. Yes, it’s true: Outerwear is the most influential promotional product for American consumers. That’s one of hundreds of insights yielded from the 2022…
Smoothie King Goes Health-Conscious With Merchandise Rollout
If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle. Then your promotional merchandise has to go with that brand identity. You can’t necessarily go the route of the fast food and pizza…
Taco Bell Promotes Breakfast Menu Launch With Branded Sleepwear Line
Taco Bell really wants people to know that they serve breakfast. Not one to be outdone by its burger-flipping competitors. The Bell offered customers a free toasted breakfast burrito last week, and created a special line of sleepwear and pajamas…