Despite promises to review and revisit them when he took office, President Biden has so far left the Trump administration’s China tariffs mostly intact. But with inflation still running wild, that could soon change. Reuters reported that U.S. Treasury Secretary Janet Yellen is urging the…
Author: bgadmin
Even Crypto and NFT Brands Are Using Real Branded Merchandise
If you were spooked by the idea of virtual merchandise eventually replacing the physical kind, well, this should calm your nerves: Even the biggest names in non-fungible tokens (NFTs) and cryptocurrency are using real branded merchandise. This comes to us…
Baskin-Robbins Celebrates Rebrand With Merch Line Featuring Bikes and Apparel
After 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That’s just in the stores, though.…
The Barbie DreamCamper Is a Life-Sized Branding Accessory for Real-Life Camping
A good pop-up event is immersive. Everywhere you look, you should feel connected to the brand that’s hosting the event. There’s no room for empty space when the goal is to stay top of mind at all times. One of…
CDC Extends Travel Mask Requirement as COVID Rises
The Biden administration announced Wednesday that it is extending the nationwide mask requirement for public transit for 15 days as it monitors an uptick in COVID-19 cases. The Centers for Disease Control and Prevention said it was extending the order.…
Men’s and Women’s Teams Get Equal NCAA Tournament Swag: Here’s the Early-Round Gift Box
The NCAA Tournament swag looks different this year. For starters, in response to heavy criticism, the NCAA finally allowed the women’s tournament to use the “March Madness” branding for the tournament and merchandise. Additionally, pictures surfaced last year of the…
From Artists to Museums, Branded Merchandise Is Booming in the Art World
Art museums and artists are doing more to blend retail and appreciation through branded merchandise. Want proof? Look no further than a recent ArtNet op-ed by Elliot Safra, titled “Why Artist and Museum Merchandise Is the Next Major Growth Category for the…
The Most Influential Promo Products – 2022 Impressions Study
The people have spoken. And their collective voices have come together to declare their allegiance for …. outerwear. Yes, it’s true: Outerwear is the most influential promotional product for American consumers. That’s one of hundreds of insights yielded from the 2022…
New Name, Logo And Merch: Can Washington Football Rebuild Its Reputation?
In football terms, the Washington brand has become a personal foul in recent years. The club, which joined the National Football League in 1932 and on Wednesday announces its new team name, Washington Commanders, hopes that the rebranding will usher…
Universities, Schools and Businesses Are Increasingly Requiring Medical-Grade Masks
This week, the Los Angeles School District announced that students should upgrade their cloth masks in favor of more substantial medical-grade masks to fight the highly contagious Omicron variant of COVID-19. According to NPR, the school district sent a message last…