If a marketing method is good enough for Drake, one of the most marketable and famous people on the planet, it’s good enough for any business or commercial entity. Drake is really hitting all of the sweet spots of modern-day…
Category: Apparel
Guy Fieri Declares Himself ‘Football’s Director of Flavor and Fashion’ With 32-Team Merch Collaboration
There’s nothing Guy Fieri loves more than rolling out and scouring America for its greatest diners, drive-ins, and dives. The man has been everywhere in this country and experienced all of the regional food it has to offer. So, it…
Fanatics’ ‘Merch Madness’ Event: 30 Cities and $20M in Apparel Giveaways
Fanatics is using its platform as one of the biggest sportswear and merchandise brands in the world to help those in need through its Merch Madness program, during which the company will donate more than 300,000 pieces of apparel valued…
Lead with Bandannas for Co-Branding Sponsorship Promotional Campaign
Sponsorships plays a key role within a variety of promotional campaigns. When your clients need to promote a campaign, advertise an event, or spread a message, it’s not enough to just put a logo on any old item and call…
A Promo Breakdown of the Nathan’s Hot Dog Eating Contest
For the 4th of July, I went over to my friend’s house for a little cookout and ate what I would consider to be “a lot of food.” The usual cookout fare: burgers, hot dogs, assorted side dishes. The works.…
Top 10 ESP Searches: End-Buyers Bullish on Events in Q1
The industry has left COVID behind. That’s according to just-released Q1 2023 ESP search data from ASI Research, which found that among the Top 10 search terms for the quarter, “lanyards,” a common event item, gained in frequency, while searches…
Athleisure: Not Just For The Gym Anymore
Hoodies and tees have always been a no-brainer for the collegiate market, but soft, comfy clothing with style has never been more popular for all ages. Office dress codes have trended more toward casual since the pandemic, and people want…
Survey: In Fact, People Love Promo Products
Turns out people do indeed dig promo products. A new survey from a Top 40 distributor, polled about 2,000 American consumers and found that 53% “love receiving promotional products,” while 76% share that their perception of a brand has changed…
How a Snoopy T-shirt Resulted in a Blood Donation Appointment Boom for the American Red Cross
People Are Rushing to Donate Blood So They Can Get a Snoopy T-shirt and Sticker It’d be great if people wanted to donate blood to the Red Cross out of nothing but altruistic spirit and the desire to help their…
ALDI Is Back with Another Great Branded Product Line
ALDI is back with another ALDI Gear apparel drop, this time including hats, socks, slides, sweatshirts, polos, and sweatpants. The line also includes accessories like drinkware, a fanny pack, an umbrella, and keychain quarter holder for its shopping carts. Credit: ALDI…