There’s an unmistakable feeling in the air during the fall season. Perhaps it’s the cooler weather or the leaves changing colors. But one could also argue that the distinct fall feeling also comes from the excitement building around the back-to-school…
Author: bgadmin
Fanatics’ ‘Merch Madness’ Event: 30 Cities and $20M in Apparel Giveaways
Fanatics is using its platform as one of the biggest sportswear and merchandise brands in the world to help those in need through its Merch Madness program, during which the company will donate more than 300,000 pieces of apparel valued…
Lead with Bandannas for Co-Branding Sponsorship Promotional Campaign
Sponsorships plays a key role within a variety of promotional campaigns. When your clients need to promote a campaign, advertise an event, or spread a message, it’s not enough to just put a logo on any old item and call…
A Promo Breakdown of the Nathan’s Hot Dog Eating Contest
For the 4th of July, I went over to my friend’s house for a little cookout and ate what I would consider to be “a lot of food.” The usual cookout fare: burgers, hot dogs, assorted side dishes. The works.…
Apple Wants to Be the Only Company Using an Apple In Its Branding
Apple has one of the most recognizable logos on this and any other known planet. It’s an apple. You see it, you think of the company’s products, whether it’s the modern monochrome version or the retro rainbow logo. It’s a…
Rickie Fowler Drinks Water (And Why That Matters to Promotional Products Distributors)
Golf fans noticed that Rickie Fowler was carrying around a reusable water bottle covered in stickers along the course at Los Angeles Country Club during the U.S. Open. This, in itself, is not newsworthy. Fowler’s response to why he was…
Top 10 ESP Searches: End-Buyers Bullish on Events in Q1
The industry has left COVID behind. That’s according to just-released Q1 2023 ESP search data from ASI Research, which found that among the Top 10 search terms for the quarter, “lanyards,” a common event item, gained in frequency, while searches…
Athleisure: Not Just For The Gym Anymore
Hoodies and tees have always been a no-brainer for the collegiate market, but soft, comfy clothing with style has never been more popular for all ages. Office dress codes have trended more toward casual since the pandemic, and people want…
Survey: In Fact, People Love Promo Products
Turns out people do indeed dig promo products. A new survey from a Top 40 distributor, polled about 2,000 American consumers and found that 53% “love receiving promotional products,” while 76% share that their perception of a brand has changed…
How a Snoopy T-shirt Resulted in a Blood Donation Appointment Boom for the American Red Cross
People Are Rushing to Donate Blood So They Can Get a Snoopy T-shirt and Sticker It’d be great if people wanted to donate blood to the Red Cross out of nothing but altruistic spirit and the desire to help their…